Rockabilly

About Rockabilly

Jackpots and free-to-play may be very different propositions, but Wilson judges both against the same unromantic measure: whether they produce value for the operator.

For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.

The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”

About Rockabilly

Banijay did not disclose any financial details, except that the acquisition would be supported by funds managed by Blackstone and Kings Park Capital.

Merkur represents the gaming and leisure division of the Gauselmann Group, a historic German family-owned enterprise specialising in gaming machines, software and casino operations across Europe. 

Earlier this year Merkur Group agreed to acquire the slots provider White Hat Studios. Merkur said the acquisition, which is subject to regulatory approvals, would “further accelerate” its US expansion, complementing its 2025 purchase of the Nevada-licensed supplier Gaming Arts.  

About Rockabilly

The problem with time is that it always changes. There is never a way to stop the clock, no matter how much we wish it could happen. Ultimately, that means we all have to face new situations and challenges and prepare to be taken on new paths. However, each of those new paths is a chance to learn and grow, embracing all of the experience and knowledge that has been accumulated to forge a better future. It may be a little unnerving, not knowing which path to take and what the future may hold, but it has to be completely accepted for what it is – an opportunity that we have the ability to explore and nurture. 

That’s where I am now, having accepted the fact that the CalvinAyre and CoinGeek chapters of my life are coming to a close. For the past three years, I have been part of a unique and incredible group that has worked tirelessly to spread the word on the gaming and cryptocurrency industries that we felt would provide a positive impact for our readers. I, like everyone else, have always endeavored to be consistent and factual with the words I put on virtual paper, even though I know, based on some of the emails I have received, that I have also ruffled a few feathers. At the end of the day, though, I can rest easy in the knowledge that I was always transparent and factual. 

I would be lying if I said it’s going to be easy to accept this transition and to refocus my efforts elsewhere. However, I am eternally grateful for having been given this excellent opportunity and have enjoyed every aspect of being involved in the Calvin Ayre organization. What is coming next may still not be defined, but that’s what is going to make the next chapter exciting; it can bring essentially anything and everything. What I know, regardless of what happens next, is that I will continue to be who I am and will continue to provide the same level of professionalism and integrity that have brought me this far, and which are paramount for everyone involved with Calvin Ayre. I thank everyone at the organization for their undeniable commitment to excellence and thank all of our supporters and readers for allowing us to share with them our experiences and knowledge.