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“Therefore, we have been having this debate,” he added. “I have been to Congress, the Supreme Federal Court, and the Attorney General’s office to talk about the impact of betting on the lives of Brazilians.
“We have made progress, such as increasing the direct tax to 15% and including the activity in the Selective Tax. Those benefiting from social programmes and those who joined the Desenrola programme were also prohibited from betting.”
He also pointed to the self-exclusion mechanism adopted by the government.
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She said the government would receive a report every six months on illegal gambling advertising across these platforms.
The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.
In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.
What is Almighty Bear Megaways?
Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.
Having received its licence in Peru in August 2024, Escobar argues Stake’s global scale delivers an advantage only when it is paired with a deep understanding of the Peruvian market and its players.
“We benefit from world-class technology, a market-leading product and one of the strongest brands in the industry, but success isn’t achieved simply by bringing a global platform into a new market,” Escobar says. “We’ve invested heavily in understanding Peruvian players, building local partnerships, working with creators, supporting football and tailoring our marketing and customer experience to local preferences.