Viking Rising

What is Viking Rising?

My motivation for working at Calvinayre.com was having the privilege to work with some of the best creative minds in the gambling industry.

I want to thank Calvin for creating a platform that speaks to the gambling industry in a unique voice. He’s a guy who is not afraid to back his creative team, even in the face of a tough industry story. While Calivinayre.com is evolving, I will be following how he brings the same passion for business to the world of Bitcoin SV.

Calvinayre.com Editor-in-Chief, Bill Beatty – the Michael Kinsley of the gambling world. Bill just possesses that same rare gift of creating great writers. You won’t meet a more genuine guy that Bill, and I’m incredibly grateful for the opportunities to learn so much about the casino business, writing and how I see the world.

About Viking Rising

Prediction markets have proven effective at attracting sharp bettors and high-rollers who are often limited or banned by traditional sportsbooks. However, consumer surveys indicate that when given the choice between a sportsbook and a yes/no exchange, most recreational bettors still prefer the traditional sportsbook interface. That dynamic helps explain why prediction markets remain in second place.

“Prediction markets represent a meaningful second channel for NFL wagering but still small on a relative scale, reflecting a new sector with less of an installed base,” observes EKG.

It’s widely believed that all-or-nothing exchanges are carving out significant niches in states, such as California and Texas, where sports betting is prohibited, but there’s also emerging consensus that the prediction market threat to sportsbooks is easing.

About Viking Rising

In 2025, Brazil collected almost BRL10 billion ($1.97 billion) in tax revenue from the licensed sector. In the first seven months of this year alone, BRL8.7 billion generated by the activity was delivered to public coffers. The Federal Revenue Service itself estimates that the sector should reach BRL16 billion in revenue during 2026.

Besides revenue collection, another concern is legal and economic. Companies have paid over BRL2.5 billion for licences since the sector’s regulation. Certainly, the end of the activity would lead to litigation to recover the amounts paid and compensation for investments made. Furthermore, the revenue from betting is already included in the Annual Budget Law and the Budget Guidelines Law, which define the priorities for federal government spending.

What worries the sector is not just the threat of drastic measures against legalised betting. So far, the government has consistently fallen short in its attempts to curb the illegal market, which still represents almost half of the segment.