Jackpot Builders

What is Jackpot Builders?

The event is positioned as knowledge-sharing infrastructure for the industry rather than a SOFTSWISS sales platform. With SOFTSWISS positioned as host rather than presenter, the focus stays on where senior technologists think the industry should be putting its investment and attention over the next six to twelve months.

Dunn pointed out that ICE saw the same demand last year, with the Innovator Challenge alongside Microsoft and keynotes from the likes of AWS and Huawei.

This year, the team is responding with a new initiative, Hall 7. The launch of Hall 7 represents a stronger platform to drive the next phase of iGaming innovation.

How to play Jackpot Builders

Playtech CEO Mor Weizer on Thursday said the supplier was expecting to launch in Brazil early next year despite political uncertainty impacting its deal with Caixa.

In 2025, Playtech agreed a partnership to provide a platform for the launch of Brazilian state-owned bank Caixa’s betting operations.

Weizer previously said the Caixa tender could be “one of the most significant opportunities for Playtech for the coming years”.

What is Jackpot Builders?

The commercial profile stays within conventional bounds. The game serves up a maximum win of ×5,000, with a 97% RTP and medium-high volatility. A layered Buy Bonus menu sits on top of the base engine, offering variations of the Free Spins round rather than a separate headline mechanic.

The most distinctive product choice is presentational. Chicken and Johnny Cash are brought to life with voiced exchanges between the two characters, a detail BGaming describes as an industry-first for the studio and one aimed squarely at retention rather than math.

The clearest read on Johnny vs Chicken is this. BGaming is starting to treat its characters as reusable brand assets that can be moved between games. That’s a meaningful shift for a studio, because it turns individual hit titles into a connected roster rather than one-off releases.