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The AiA has urged stakeholders of Africa’s gambling sector to collaborate, something the association said will prove increasingly important as the continent’s industry continues to develop.

The AiA has called for collaboration in the form of strengthening cooperation, sharing good practices and maintaining safer gambling at the forefront of policy agenda.

Additionally, the Africa Safer Gambling Week will emphasise the importance of channelisation into legal offerings, with the AiA warning the black market often neglects player protection.

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Corfai Capital Managing Partner and Founder Ben Robinson is even more bullish on the price, pointing to the circumstances in which GiG was able to acquire the business.

“On the numbers GiG has disclosed it looks cheap,” he says. “€16.4 million for 80% implies an EV of €20.5 million against roughly $50 million of run-rate NGR, 30% year-on-year growth and positive cash generation. €6m of cash on day one for a business generating $50 million of NGR tells you who needed the deal.”

Although Bally’s takeover of Evoke may have prompted a slightly discounted price and a quick decision for GiG to buy 888Africa, the continent has been part of GiG’s plans for a while Richards insists. “We received the information memorandum in Q2 2026,” Richards adds. “Africa has long been a market that our CEO Richard Carter has admired and his insight enabled us to move quickly to be able to announce the principal commercial terms at our results at the end of August.”

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