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“Second, the opportunity itself was time-limited. 888Africa became available because of Evoke’s own strategic evolution, and assets of this quality with this kind of market position do not come up often.
“Third, the African market has matured to a point where the regulatory, mobile and demographic tailwinds are now translating into genuine, durable growth rather than early-stage promise.”
However Hjalmar Ahlberg, who covers GiG as an analyst for Redeye, suggests the decision to acquire 888Africa and re-enter B2C may be partly down to headwinds being experienced by the company’s B2B business.
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The proposition is already being tested commercially. Live casino supplier Eeze has become the first supplier to utilise Studio in a Box as it looks to expand its proprietary content into slots. Using Yggdrasil’s framework also gives Eeze access to its wider distribution network.
The first games are expected towards the end of the year, with the partnership ultimately targeting a release cadence of two games per month. For Curwen, Eeze demonstrates the demand among established gaming businesses for greater ownership of their content strategy without the cost and complexity of creating a conventional development operation.
The implications could extend well beyond companies already established in other areas of gaming.
About Dragon Kingdom
One of the largest additions will be Moonshine Flats, a country-western bar and entertainment venue. The two-story facility will cover about 29,000 square feet.
Kreeger said in August that Durango has continued to perform well despite the disruption caused by ongoing construction. He described the property as an important growth driver in the Las Vegas locals market.
The expansion follows the property’s first major addition, which brought more than 25,000 square feet of casino space and 230 slot machines.
