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How to play Bells On Fire
The initiative is based around a core objective of ensuring the growth of the gambling sector in Africa runs alongside “effective consumer protection, responsible gambling practices and greater public awareness”.
Under the campaign banner #PlaySafeAfrica, each day of this week will focus on a specific aspect of safer gambling. These include responsible gambling, personal limits and the prevention of underage gambling.
The week will feature a coordinated programme of engagement between regulators and the industry, as well as public education and digital awareness activities.
What is Bells On Fire?
But AI’s role goes much further. Swipe Games’ developers are each supported by multiple AI agents working around the clock on coding and other tasks.
“We have maybe seven people in the tech team, but it feels like we have 30 or 40 people in the team,” Yashin says.
The company also uses AI to accelerate operator integrations.
What is Bells On Fire?
Allwyn has announced the appointment of former Playtech executive Francesco Rodano as its new group head of responsible gaming.
Rodano spent almost ten years spearheading policy at Playtech as the supplier’s chief policy officer. Then between January last year and August 2026, he led its global player-protection efforts as chief sustainable gambling officer.
During his tenure, Rodano was instrumental in deploying an AI-powered behavioural analytics platform, BetBuddy, which is designed to identify and intervene in potentially harmful gambling behaviours.
