Golden Genie And The Walking Wilds

What is Golden Genie And The Walking Wilds?

Over the past many years, one of complaints I heard from gambling people whenever bitcoin, cryptocurrencies or blockchain was brought up was why? followed by how?

The space is full of shills and promoters, people who are so invested in the price of a coin, they just want people buy more coins, make the price go up and ensure they get their Lambo.

The price of a coin is a shiny paintjob, it looks impressive and it earns tons of media coverage but there is so much more to Bitcoin, at least Bitcoin SV that gets lost in the hype surrounding the digital gold rush narrative. Bitcoin SV is an incredible technology that can solve some problems and create new opportunities for you and your gambling business.

How to play Golden Genie And The Walking Wilds

The two related businesses are associated with entrepreneur Nic Brereton and had only recently started operating under their own licences. BresBet was licensed in February 2025, while Bet St George received its licence in December and launched in March this year.

At launch six months ago, Brereton told iGB that Bet St George would use the experience he gained applying advanced data models in the medical sector to improve the customer experience in betting.

“Sometimes what data tells you is uncomfortable because it’s challenging the norm,” he said at the time. “For me [it’s about] where we can make some marginal differences by using player data and challenging the perspectives of what the industry thinks should and does happen.”

How to play Golden Genie And The Walking Wilds

Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.

It was found that “this group then self-reported significantly lower expenditure and harms [ … ] over the next two weeks”.  

They recommended banning direct marketing by operators and affiliates except for essential account or safety communications.